On March 20, for a full 24 hours in an effort to help artists whose livelihoods have been impacted by . Several companies followed suit, directing all revenue directly to artists on Friday. It ended up being the biggest sales day in Bandcamp’s history—$4.3 million was spent on music that day, the company . The money came from the purchase of roughly 800,000 items. “That’s more than 15 times our normal Friday, and at the peak, fans were buying 11 items per second,” Bandcamp wrote.
Pitchfork also reached out to labels that took part in the 24 hour event, donating their cut of record sales to artists. reported that pre-orders for Kaitlyn Aurelia Smith’s new album did particularly well, as did recent LPs from , , , , , , and .
Secretly Group saw several recent releases perform well on Friday. Big-selling albums included Porridge Radio’s Every Bad, Nap Eyes’ Snapshot of a Beginner, Moses Sumney’s græ, Khruangbin and Leon Bridges Texas Sun EP, and Phoebe Bridgers’ debut Stranger in the Alps.
said that Lula Wiles’ single “” and album did especially well. also saw a surge in numbers.